She claims to champion equal pay for equal work. She publicly advocates paid family leave, even though she contracted out the designs of her clothing line to a firm that offered zero weeks of paid maternity leave. So what are Trump’s feminist bona fides, other than her throwaway #WomenWhoWork hashtaggery? Hey, $135 leopard-print pumps can’t be frivolous if they help the sisterhood. Pseudo-feminism became crucial to selling Ivanka Trump-branded books, handbags and heels. The company eventually expanded “into a solution-oriented lifestyle brand, dedicated to the mission of inspiring and empowering women to create the lives they want to lead.” She launched her jewelry line because the “concept of a self-purchasing female was lost among the traditional jewelers,” her website explains without apparent irony.
#Tower of trample lily save professional
President Trump’s daughter built her brand around women’s “empowerment,” by which I mean monetizing the anxieties and insecurities of stressed-out moms.įrom the beginning, her stated goal was to help professional women dig deep down inside their souls and tap their inner purchasing power. Ivanka Trump is for working women the way her father is for the working class: In both cases, the Trumps really just want their money. Views expressed are the opinions of the author.